Many people think that viral video marketing is about chance, but this is not always the situation. With the right guidance, you can have a video which will be viewed and shared by loads of people.
Viral video marketing benefits businesses
A lot of people have this wrong belief that viral videos only randomly Viral video marketing happen, and that its virality is just based on luck. But viral content is not random. As a matter of fact, one study stated that the elements that impact virality has a lot to do with the connection between the respondent and the video. The most significant factor connected to virality is level of arousal the video induces. It also has something to do with the effect of positive content against negative content, and how all these factors link together to make viral content. In the video industry, there are two kinds of arousal: high and low. High arousal can be a negative or positive content, while low arousal creates sadness and relaxation. Below are some viral video marketing tips to help you craft a good marketing campaign.
- Viral Video Marketing Tip 1: Arouse the Viewer
- Viral Video Marketing Tip 2: Sad Content is Sad
- Viral Video Marketing Idea 3: Don't Worry, Be Happy
- Viral Video Marketing Idea 4: Negative as a Positive
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